The highly anticipated addition to professional cricket ‘International League T20’ is just a few months away from debuting. The first season of the ILT20 will be played from January 13th, 2023, to February 12th, 2023. Punit Goenka, the Managing Director and Chief Executive Officer of Zee Entertainment Enterprises, has recently shared his opinions on partnership with ILT20.
PunitGoenka On ILT20’s Partnership
How The Idea Started
Punit Goenka shared how the idea of UAE’s own International Cricket League came to fruition. He said it all happened nine or ten months ago when Khalid Bai and Rahul started this discussion. And they came to PunitGoenka with this proposition. UAE ILT20 starts date 13th January 2023.
The key moment eventually led PunitGoenka and Zee Entertainment back into the sports business.
- Zee Entertainment and Sports
The CEO of Zee Entertainment further stated his company’s importance and integral role in the entertainment industry. With several Indian languages provided by the Zee Group in entertainment, they operate in more than 190 countries.
Punit Goenka said that the partnership between ILT20 and Zee Entertainment made perfect sense as India’s passion for Cricket is incomparable.
- Rise of UAE in the Cricket Scene
During this interview, PunitGoenka applauded the efforts made by UAE in professional Cricket. From great infrastructure to premium facilities, the UAE’s cricket scene has everything you expect from an ideal cricket destination.
Punit Goenka recalled when the UAE let India host their Cricket matches during the pandemic, and he feels very fortunate for the kind of support the Emirates Cricket Board provides. He believes the partnership between the ECB and Zee entertainment will prove a great decision for Cricket fans.
The CEO of Zee Entertainment, the official partner of ILT20, expressed his excitement for the league’s first season. He firmly believes that the reentry of Zee into sports with the ILT20 will be a successful decision for the company and cricket fans.