With the recent Asia Cup hosted by UAE and the upcoming inaugural season of DP World ILT20, the UAE’s professional cricket scene of UAE is booming. Rahul Johri is the President – Business, South Asia of Zee Entertainment which is partnering with ECB on ILT20. He was interviewed recently, in which he shared the bright future of UAE in terms of business.
President of Business for South Asia “Rahul Johri” on UAE’s Cricket Scene
In the recent interview, he revealed that he has a long-running career with the Emirates Cricket Board and Khali Al-Zahoori, the Chairman of the UAE T20 League and Vice-Chairman of ECB.
How The Partnership Began
When asked about the partnership with the ILT20, Rahul Johri responded I got very excited when I first heard about the plans to launch a T20 Cricket league in UAE. All of it happened during Covid-19, and after talking with ECB, PunitGoenka and I flew over. We started talking about the partnership, and it seemed like a perfect match between ILT20 and Zee Entertainment, so it began.
Rahul Jori further called the partnership the two very entrepreneurial organizations coming together, which results will unfold shortly.
Cricket And Entertainment
The President of Zee Entertainment stated that our company prides itself as India’s largest media conglomerate. He further described the huge portfolio of Zee channels and how it can help them reach the maximum audience possible
Rahul Jori further added that Zee Entertainment would choose some of its biggest channels to broadcast International League T20.
The President of Zee Entertainment, Rahul Jori, revealed their partnership with International League T20 2023 and their comeback to the sports industry after a long break. With the huge channel range of Zee, cricket fans will be accessible to watch the first season of ILT20 2023 with ease.