UAE ILT20 Media Rights were awarded due to a 10-year media rights deal worth USD 120 million to Essel Group-owned Zee Network by Emirates Cricket Board. Zee Network, one of the top broadcasters of cricket matches, somehow entered again in the cricket broadcasting world through the media rights deal of this highly anticipated franchise cricket league.
Another more significant aspect of this deal for viewers and management is that SONY viewers can access the UAE PLT20 league telecasts as the merger of Zee and SPN (Sony Pictures Network) is on the cards. Subsequently, an announcement is expected as soon as things get finalized. UAE ILT20 Media Rights – Zee Network was one of the pioneers in cricket broadcasting, and the ZEE network remains subdued after selling its sports venture, TEN SPORTS, to Sony Pictures Network.
UAE ILT20 10-Years Media Rights
Hence acquiring 10-year media rights showed Emirates Cricket Board’s long-term plan to run this cricket league successfully.
Hence the likes of Mumbai Indians, Punjab Kings, Kolkata Knight Rider, Glazer Family of Manchester United, and the owner of Sydney Sixers of Australia’s Big Bash League showed keen interest in taking the franchise rights in UAE T20 League.
Furthermore, several overseas players in UAE ILT20 make this new cricket league globally successful. Each team can have 8-9 overseas players in this league playing 11.
However, per the sources in the UAE ILT20 tournament, there will be 8-9 foreign players in a single franchise team, increasing the global eyeballs for this T20 tournament.